Yesterday morning I'm on the train when from the corner of my eye a woman's handbag captures my attention. I didn't know why I was looking at it but I figured if I stared long enough at the pattern—as if it were a stereogram—I would see what my unconscious was trying to show me. Then suddenly, DICKS EVERYWHERE! I tried to dismiss it, but this is one of those situations where once you see something you can't unsee it. I had seen the logo before but the way it was patterned on this particular bag was quite jolting! I looked for an example online but my search was unsuccessful. The handbag was plastered with large circles about the circumference of the bottom ring of a big gulp and at the center of them the Etienne Aigner logo was randomly positioned.
At the time I didn't know who Etienne Aigner was and I sketched the logo for later reference. I didn't want to ask the woman carrying the aforementioned handbag because I didn't want her to feel bad about her purchase. I wasn't going to tell her the genuine reason for my query but I didn't want to attract attention to her bag in a crowded subway car.
I showed my sketch to some random women around the city and in the office. The ones who recognized the logo could not place the designer's name. Eventually I showed my mother—she likes to window shop on the Internet, poor thing—and she knew exactly who the designer was. I booted up the Etienne Aigner website, saw his logo, then laughed uncontrollably before passing out.
From the official website:
The Aigner logo is recognized worldwide as a symbol representing tradition, innovation and trends. [ALSO, COCKS.] Aigner is proud of a distinct heritage that has evolved to combine modern creations with a singular Aigner style known for exclusive materials and the finest leathers.
Part of my wonders if this was intentional... I probably sound like someone from back in the day telling you there's hidden penises in cigarette advertisements but I'd like to think the Etienne Aigner logo makes for a more obvious phallus than Joe Camel's nose.
By the way, I'd like to thank Andy Shaw for mentioning me on this week's Shaw Promotion e-mail blast. I wasn't even expecting that, thank you so much! I'm feeling the love right now. It's a warm and sunny mutual love. Wow, OVER 9000 people are going to read this and have their lives changed forever. No longer will the Etienne Aigner be a cutesy amalgamation of the letter 'A' and letter 'E'. You're welcome?
shock & awe: Etienne Aigner
respect: Shaw Promotion