I Know Etienne Aigner's Dirty Little Secret


Yesterday morning I'm on the train when from the corner of my eye a woman's handbag captures my attention. I didn't know why I was looking at it but I figured if I stared long enough at the pattern—as if it were a stereogram—I would see what my unconscious was trying to show me. Then suddenly, DICKS EVERYWHERE! I tried to dismiss it, but this is one of those situations where once you see something you can't unsee it. I had seen the logo before but the way it was patterned on this particular bag was quite jolting! I looked for an example online but my search was unsuccessful. The handbag was plastered with large circles about the circumference of the bottom ring of a big gulp and at the center of them the Etienne Aigner logo was randomly positioned.

At the time I didn't know who Etienne Aigner was and I sketched the logo for later reference. I didn't want to ask the woman carrying the aforementioned handbag because I didn't want her to feel bad about her purchase. I wasn't going to tell her the genuine reason for my query but I didn't want to attract attention to her bag in a crowded subway car.

I showed my sketch to some random women around the city and in the office. The ones who recognized the logo could not place the designer's name. Eventually I showed my mother—she likes to window shop on the Internet, poor thing—and she knew exactly who the designer was. I booted up the Etienne Aigner website, saw his logo, then laughed uncontrollably before passing out.

From the official website:
The Aigner logo is recognized worldwide as a symbol representing tradition, innovation and trends. [ALSO, COCKS.] Aigner is proud of a distinct heritage that has evolved to combine modern creations with a singular Aigner style known for exclusive materials and the finest leathers.


Part of my wonders if this was intentional... I probably sound like someone from back in the day telling you there's hidden penises in cigarette advertisements but I'd like to think the Etienne Aigner logo makes for a more obvious phallus than Joe Camel's nose.

By the way, I'd like to thank Andy Shaw for mentioning me on this week's Shaw Promotion e-mail blast. I wasn't even expecting that, thank you so much! I'm feeling the love right now. It's a warm and sunny mutual love. Wow, OVER 9000 people are going to read this and have their lives changed forever. No longer will the Etienne Aigner be a cutesy amalgamation of the letter 'A' and letter 'E'. You're welcome?


shock & awe: Etienne Aigner
respect: Shaw Promotion

2 Comments

KC - #
August 19, 2008 at 1:02 AM
Hi, just wondering when you will be posting pics from Byte? Thanks. I just cannot wait to see them! xoxo
Alain-Christian - #
August 19, 2008 at 11:16 AM
Soon! I'm still whittling down the photos to the very best ones.

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